The foundations for a strong brand were built a long time ago. Big designers regularly work with fashion icons to launch product lines. The iconic double G logo did not garner the respect that it has overnight.įounder Guccio Gucci put in a lot of research in the early days, getting to know his target consumers. Naturally, your next question would be “WHY?!” The Reasons Strong Brandįirst, we must acknowledge the sheer power of a major brand like Gucci.ĭecades of hard work and persistence lie behind these names. $1500 for a sweater! But people do pay these exorbitant amounts for Gucci’s products. If the price prompts you to question your existence, join the club. If I were to ask you to tell me the estimated price of a good sweater for men, your guess would land around $50-60, right? Do you want to know the price of a Gucci sweater? Are you ready for it? Some $1500. But its prices are not for the faint of heart. Founded in 1921, the firm has acquired mounds of wealth in its lifetime. Gucci has long established its presence as a global, bigwig brand. Feeling like an imposter is also another common side effect of entering the land of the rich. It can cause your wallet to fear for its life. Walking into a premium store can be quite an intimidating task.
Ever had the moment where you pick up a designer item and almost have a mini heart attack after seeing the price? Well, you are not alone.
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